Wednesday, 10 September 2014

Introduction task- Scottish Referendum

Scottish Referendum

The Scottish referendum is an issue that has been widely discussed in the media for over a year. But as the vote for independence draws closer, the topic has been making more of an appearance in everyday media.  Scotland’s first minister Alex Salmond has been at the heart of the campaign, he is largely represented as he pushes for the people of Scotland to vote yes to independence. The leader of the opposing party Alistair Darling has been said to be viewed as very negative in the campaign. He has resorted to trying to scare the Scottish public into voting no. There had been two televised debates between the two leaders to try and sway the public’s vote. Interviews with the Scottish public have also been televised to find out what their opinions are on the matter.  Throughout Scotland propaganda posters and billboards saying “We love our kids we’re saying no thanks” and “Not Nationalism, Normalism. Vote yes”.  Due to this being such a public issue the minority are being represented as the majority, as it is all down to the Scottish public which way the vote goes. Since it is so close to the vote it is becoming more and more about Alistair Darling and Alex Salmond and other politicians closely involved in the campaign.
Certain celebrities such as Alex Cummings and Frankie Boyle have been featured in the media recently as they show their support for an independent Scotland. The media and the people involved in the Yes campaign have used this to try and sway people opinions. By using these stars it can attract a wider audience to the Yes campaign. Newspapers such as The Daily Record have been covering the Referendum from day one. The difference with this newspaper is that they have not just focused on politicians and celebrities, they have interviewed members of the Scottish public to find out the view of the everyday person. Making the minority, the majority. Personally I hope that Scotland do vote yes and gain their independence. Scotland’s independence is something that had been fought over for hundreds of years. I believe that it would be beneficial to Scotland and its people. I think that the media focuses too much on Alistair Darling and the opinions of people voting no. I asked my some of my family members who are an older generation on their opinions of the Referendum, as they all currently live in Scotland. They agreed that the Media’s coverage on the vote has been more focused on Alistair Darling and his no campaign. They all agreed that they vote yes to independence.  Throughout Scotland the main issue in the media is the Referendum and will certainly focus more and more on it as the vote date draws closer.


Sources;
·         Sky News

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