Scottish Referendum
The Scottish referendum is an issue that has been widely
discussed in the media for over a year. But as the vote for independence draws
closer, the topic has been making more of an appearance in everyday media. Scotland’s first minister Alex Salmond has
been at the heart of the campaign, he is largely represented as he pushes for
the people of Scotland to vote yes to independence. The leader of the opposing
party Alistair Darling has been said to be viewed as very negative in the
campaign. He has resorted to trying to scare the Scottish public into voting
no. There had been two televised debates between the two leaders to try and
sway the public’s vote. Interviews with the Scottish public have also been
televised to find out what their opinions are on the matter. Throughout Scotland propaganda posters and billboards
saying “We love our kids we’re saying no thanks” and “Not Nationalism,
Normalism. Vote yes”. Due to this being
such a public issue the minority are being represented as the majority, as it
is all down to the Scottish public which way the vote goes. Since it is so
close to the vote it is becoming more and more about Alistair Darling and Alex
Salmond and other politicians closely involved in the campaign.
Certain celebrities such as Alex Cummings and Frankie Boyle
have been featured in the media recently as they show their support for an
independent Scotland. The media and the people involved in the Yes campaign
have used this to try and sway people opinions. By using these stars it can
attract a wider audience to the Yes campaign. Newspapers such as The Daily
Record have been covering the Referendum from day one. The difference with this
newspaper is that they have not just focused on politicians and celebrities,
they have interviewed members of the Scottish public to find out the view of
the everyday person. Making the minority, the majority. Personally I hope that
Scotland do vote yes and gain their independence. Scotland’s independence is
something that had been fought over for hundreds of years. I believe that it
would be beneficial to Scotland and its people. I think that the media focuses
too much on Alistair Darling and the opinions of people voting no. I asked my
some of my family members who are an older generation on their opinions of the
Referendum, as they all currently live in Scotland. They agreed that the
Media’s coverage on the vote has been more focused on Alistair Darling and his
no campaign. They all agreed that they vote yes to independence. Throughout Scotland the main issue in the
media is the Referendum and will certainly focus more and more on it as the
vote date draws closer.
Sources;
·
Sky News
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